1. Corporate Social Responsibility

Businesses in modern days are highly recommended to activate CSR, a short term of Corporate Social Responsibility, to seek for responsibilities and benefits: to solve social problems as well as to imply good image, and if employees are take care of, they are happy and able to work better.

One of Samsung’s CSR commitments is to helping the social disabilities to have an equal competition with others, which is trying to reduce social problems as well as making a good image. First, Samsung has been giving a continuous help to hospitals in Hong Kong by offering digital learning tools and over 50 Samsung volunteers, bringing them new hopes to step up unto a digital education for a brighter future to children, believing that every child should have a fair learning environment. Samsung offered 47 computer equipments, including notebooks, color printers, projectors, camera, tablets personal computers and LED TV. Alex Chung, Chief Operating Officer, said, “Samsung leads the world with its latest technology and product to improve human’s life, paving ways to a brighter future.” (‘Samsung Joined Hands’)  This shows that Samsung is working forward to give a helping hand instead of government giving an aid to hospitals, which reduces the consumption of government spending and also, by helping the people that should need an aid allows the company to to get a positive perspective because of their commitment towards the society. Moreover, by helping a specific group of people in certain countries, the company will have a focus from mass medias, and by the time, the company will naturally advertise itself..  Furthermore, as an equal opportunity employer, Samsung has implemented the internship program for employees with disabilities, consisting of creating fair and open recruitment process for college students with disabilities. The the number of disabled employees that are hired in 2011 was 1193, 73.5% of total employment. Comparing to the proportion of Disabled Employees in Korea, which is 1.3%, Samsung is working hard in order to rise the proportion.(‘2012 Sustainability Report in Samsung’). This implies that Samsung has committed themselves for purifying the social problem in Korea by giving a chance to the disabled to work and prove that they work the same as other employees and allows the disabled people to socialize with others. Also, it makes sense that by showing the fair and open recruitment for college students with disabilities, it shows a good image of Samsung for building an equal society. Finally, Samsung threw themselves fervently into raising the proportion of female employment, and as a result, the proportion of female employees at Samsung has steadily increased and now they accounts for 40% of total employees in 2011(‘2012 Sustainability Report in Samsung’).  This shows that Samsung’s approach is to solve a serious social problem that are facing these days. By giving an equal opportunity to female employees, it changes certain stereotypes of people who are thinking that males have more advantages of being employed and also helps reputation.In conclusion, by giving a continuous help to hospital in Hong Kong, hiring the people with disabilities, and raising the proportion of female employment actually has reduced some of the serious social problems as well as made a good image of the company.

Corporate Social Responsibility is also necessary for the companies in order to make a good atmosphere inside the working area. If employees are taken care of, they are happy and enables to work better than before. To support the statement, Samsung allowed workers to go back to school and graduate by paying their tuitions. As a result, workers that did not graduate the University could been able to finish their studies(‘2012 Sustainability Report in Samsung’). If workers were not well educated, they would have an obstacle or limitation of working. Also, by graduating University, workers would be more educated, and as a result, they would work more fluently than before. Furthermore, for the sojourning employees, Samsung is offering several benefits to them by providing house, car, finance, tuition for children, etc(‘2012 Sustainability Report in Samsung’ ). This shows that workers in Korea would have no stress on working overseas when they get a support from their company. Also, because the company offers much of important needs, workers will think that they are treated as an important worker, and as a result, they would work better outside their country. For last, Samsung offered a variety of programs for women that prevent their career from being interrupted due to child care obligations. For example, the company supported female with children  under 12 in Korea by hiring babysitters when their mom is out for business(‘2009 Sustainability Report in Samsung’). This shows that Samsung is working hard to offer the best condition for the workers to be stabilized on working. Moreover, if the company offers a babysitting system to the female workers’ children, the female workers will feel gratitude and devote more to their company. In conclusion, Samsung is offering some systems to the workers in order to build a good working atmosphere and to treat the workers better so they feel like that are one of the important workers in the company.

To conclude, Corporate Social Responsibility is necessary to all companies in this days because CSR in the company solves or reduces the social problem as well as makes a good image, and makes a better working environment inside the company.