5. Ethics and Marketing

What does ethics mean in relation to business?
- Business ethics is the behavior that a business adheres to in its daily dealings with the world. The ethics of a particular business can be diverse.

Why is it important to a business?
- Lance Armstrong has been ban from the USADA and also stepped down as head of the Livestrong cancer-fighting charity due to the use of illegal drugs.

Why did Livestrong and Nike take the action they did?
- Lance Armstrong realized that the charity will no longer give a hope, especially when the head of the charity has been banned from the federation due to the illegal drug abuse. Nike as well, stopped sponsoring Lance Armstrong because he would not give any positive impressions to people.

How do they hope this action will be beneficial to their business?
- By stop being sponsored from Nike and stepping down from the head of the Livestrong charity, people will now feel less disgusted.

What do you think?
- I believe Lance Armstrong's action was brave and smart enough to save two institutions, Nike and Livestrong charity, because it lessens the damage as well as keeps the image of the institutions safe.