3. Opinion of One Ethical Issue

The case : Happy Meals in McDonald's

Link : http://business-ethics.com/2011/05/31/1441-marketing-to-children-accepting-responsibility/



Summary of the article published by Gael O'Brien : McDonald's Happy Meals for children with toys has come under attack because McDonald's is attracting the kids to come and buy the foods as well as getting a toy. However, the truth is that salty fries and a hamburger with a high calories endangers the kids' health.


My opinion about the case : In my opinion, targeting kids as a consumer should not be considered as a child abuse as well as unethical policy. The reason is because kids are no different than grown up men, women, grandparents, etc; they are all same consumers. If the people restricts McDonald's to provide a toy in Happy Meals, then there will be less customers, which leads to various problems, such as unemployment due to the collapse of the company, and economic failure in the US because McDonald's is one of the most ongoing and outstanding US markets that is internationally famous.